You pick his next video

Hugo Marlow is an AI character with a giant moustache and curled yellow boots. Each week the idea with the most money gets filmed and posted on @hugomarlow.

1M views in 2 days on “No occasion, just standards.”

Leading this round: The Forecourt Stroll, with $3 from 1 person.

Round closes in 

Tonight's lineup

Put money on the video you want to see. Every Sunday, the one with the most money gets made.

Top of the ladder gets filmed on Sunday

1

The Forecourt Stroll

$0of $500
0% funded$497 to go

Fund $500 or more and your Instagram rolls in the end credits.

The climb

Every idea below can still win. Each gold button shows exactly how much moves it up one place.

  1. 2

    The Ladies Love Me

    Two glamorous women in summer dresses flank Hugo at a hotel entrance and gaze down at him adoringly while he points into the distance with a straight face, and both have to crouch to fit into his selfie.

    The original by @charles.robinson62 has 26.9M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  2. 3

    Revolving Door Entrance

    Hugo comes out of a grand hotel revolving door holding one tiny shopping bag while the doorman greets him, then goes round a second full lap because his moustache caught in the glass.

    The original by @charles.robinson62 has 23.5M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  3. 4

    Lobby Double Takes

    Elegant guests leaving a luxury hotel do double takes as Hugo walks out behind them through the glass doors, and each one stops to ask if they can touch the moustache.

    The original by @charles.robinson62 has 20.4M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  4. 5

    Rolls Royce Cruise

    Hugo cruises downtown in a convertible Rolls-Royce with red leather seats, perched on a stack of cushions so his eyes clear the dashboard.

    The original by @charles.robinson62 has 13M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  5. 6

    Boots Off, McLaren On

    At the valet stand Hugo lines up his yellow curled-toe boots neatly on the pavement before sliding into an orange McLaren, so he never scuffs the floor mats.

    The original by @charles.robinson62 has 11.9M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  6. 7

    G-Wagon Shopping Haul

    Hugo loads an orange designer shopping bag into a G-Wagon with a matching orange interior, then needs a footstool to climb in after it.

    The original by @charles.robinson62 has 11.1M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  7. 8

    Valet Brings The Urus

    A valet pulls a teal Lamborghini Urus up to the hotel and holds the door open for a tycoon, and Hugo steps out from behind the wheel arch, where nobody had seen him standing.

    The original by @charles.robinson62 has 10M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  8. 9

    Mall Selfie Fame

    Hugo films a selfie walk through a luxury mall while shoppers keep stopping him for photos, and he has to stand on a bench to fit into theirs.

    The original by @charles.robinson62 has 8.2M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  9. 10

    Pavement Shadowboxing

    He stands deadpan on a Paris pavement as two elegant women walk past, then throws a flurry of silent shadowbox punches, and they turn back to look.

    The original by @jean_philanthrope has 37.1M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  10. 11

    She Feels Safe

    Under a park tree he holds an enormous bouquet, and three women queue politely to receive one flower each while he keeps a straight face.

    The original by @jean_philanthrope has 9.3M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  11. 12

    Always Dress This Sharp?

    He leans into the lens at a Paris café terrace over a croissant, a woman off camera asks if he always dresses this sharp, and he only nods.

    The original by @jean_philanthrope has 5.6M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  12. 13

    Can't Be Bothered Jet

    He steps off a private jet onto the tarmac with two glamorous assistants carrying his luggage, and pauses at the bottom step to adjust his yellow boot curls.

    The original by @grannyspills has 21.1M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  13. 14

    Whole Gang Showed Up

    Hugo arrives at a grand party and the whole room, a crowd of glamorous women included, turns at once to cheer his entrance while he gives a single deadpan nod.

    The original by @phil_john_jean has 23.7M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  14. 15

    Short King Dance

    Hugo does a stiff deadpan dance on a terrace while two glamorous women hype him up as their short king.

    The original by @thedrayvenndeschamps has 4.5M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  15. 16

    Pretended Not Knowing Steps

    A glamorous partner tries to teach Hugo a vintage couples dance, he fakes cluelessness, and then nails every step without ever changing his expression.

    The original by @clarabelle.paris has 6M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  16. 17

    Bar Dance With Friends

    Hugo dances deadpan in a packed velvet cocktail bar while glamorous women in evening gowns cheer and clap around him, one of them lifting his yellow boot into the air as if it were a trophy.

    The original by @benjamin_stachio has 52.4M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  17. 18

    Dancing Daddy At Gala

    In a gilded ballroom gala, Hugo cuts in on the floor with stiff disco moves and the women in gowns abandon their partners to dance beside him.

    The original by @dahab.daddy has 29.1M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  18. 19

    Burj Khalifa Night Dance

    Under the lit-up Burj Khalifa, Hugo starts a solo dance on the promenade and a group of glamorous women in designer gowns stop to film him and applaud.

    The original by @abu.shalab has 26.9M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  19. 20

    Bubble Car Highway Cruise

    Hugo putters down a Monaco coastal road in a tiny vintage bubble car while a convertible full of glamorous women pulls up beside him, waving and blowing kisses, and he gives a single deadpan nod.

    The original by @dahab.daddy has 11.8M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  20. 21

    Valet Knows The Car

    A hotel valet blocks Hugo from the black limousine, then sees the key fob and bows, while three glamorous women in the lobby rush out to hold the door for him.

    The original by @justanoldman_ has 5.2M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  21. 22

    Monte Carlo Casino Ferrari

    Outside the Casino de Monte-Carlo, a black-tie crowd laughs at Hugo until he climbs into the red Ferrari plated MC 0001, and the glamorous women on the steps burst into applause.

    The original by @the.humblebillionaire has 2.6M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

  22. 23

    Monaco Yacht Crew Salutes

    Hugo walks down a Monaco marina past an orange Lamborghini, the onlookers sneer, and then the uniformed yacht crew salutes him while two glamorous women wait on deck with champagne to welcome him aboard.

    The original by @mr.marcusvale has 1.2M views

    Be the first to fund this

    Goal: $500. Any amount from $50 starts it moving up.

Your name in the credits

Fund a video with $500 or more and, if it gets made, your Instagram username rolls in its end credits.

  • Fund $500 or more and type your @. It is optional.
  • If your video wins, your @ rolls at the end, like this.
  • Share it. Your followers see you made it happen.

Starring

Hugo Marlow

Funded by

  • y@you
  • l@lina.moves
  • k@kaito_dxb
  • s@saraofparis
  • m@marco.eats
  • n@noor.films
  • j@jules_rides

Thank you

Hugo's video

How a round works

  1. 1

    Fund an idea

    Pick an idea on the board and put in any amount from $50. Payment goes through Stripe.

  2. 2

    The round closes

    Every week on Sunday evening, your time. The idea with the most money wins.

  3. 3

    He films it

    The winning video is posted on Instagram within 7 days. Every other idea keeps its total for next week.

His videos

Have a better idea?

Send us a video idea for $25. If it fits, it goes on the board with your $25 as its first pledge. If not, your $25 goes onto the current number 1 instead.

Sponsors

6 of 6 slots open. Sponsors sit beside the board on every page, $149 a month each.

Questions

What happens to my money if my idea does not win?

It stays on that idea. Totals carry over to next week's round, so a close second often wins the week after.

Can I get a refund?

No, pledges are tips and are not refunded. The only exceptions are a charge made by mistake, or an idea we remove from the board. Email support@tfplabs.com with your receipt.

When is the winning video posted?

Within 7 days of the round closing. Front Row members get it 24 hours earlier.

Is he real?

No. He is an AI character, and every video is labelled as AI generated on Instagram.

What will he not do?

Anything involving real people's likeness, anything sexual, or anything dangerous presented as real. Ideas like that are removed from the board.